Have you seen what Brownells has done to their web site? If you’re a longtime customer/buyer/lurker, you know that the shopping experience at brownells.com hasn’t always been…optimal. That wasn’t exactly news to people at Brownells either, but you can probably imagine what’s involved in a huge undertaking like an ecommerce site redesign of that magnitude.
The folks in Iowa tell us it’s been five year long process, beginning with new ERP system, then basically rebuilding their entire ecommerce system from scratch. But the results appear to be worth all that effort and investment.
The new site is much more mobile friendly. Shopping on your phone wasn’t a pleasant experience before, but now they have larger photos and a simpler, better car and checkout system.
Another big plus: their search function now actually works. And the site’s overall navigation experience is far better than it used to be.
The process isn’t complete, though. You’ll soon have a feature at the top that will let you shop by firearm. So if you want a trigger assembly for a FN 509 pistol, you won’t have to wade through all of Brownells trigger assemblies. The filter will do that work for you.
And if you used to use their very handy firearm schematics, don’t worry, they’ll be back soon. In the mean time, Brownells wants to poke around the new site and see how it work. They’re also giving away a $12,000 bundle of guns, ammo and gear, so be sure to enter to win that, too.
Here’s their press release . . .
Brownells invites customers to help celebrate the grand opening of the new Brownells website starting Monday February 27 at www.Brownells.com.
The new version of www.Brownells.com is optimized for mobile devices and features upgraded search functions along with a blog and content section.
The centerpiece of the New Website Grand Opening celebration is the Gun Room Giveaway that will give one lucky winner everything to fully outfit a gun room – including guns, ammo, accessories, optics, magazines, tools and cleaning supplies – a total retail value over $12,000.
The Gun Room Giveaway is sponsored by SIG Sauer, Magpul, Hornday, Brownells, and others and contains products from many leading companies.
In addition to the grand prize, the Gun Room Giveaway offers a $1,000 Brownells gift card for second place, and a $500 gift card for third place.
Contestants can enter for their chance to win at the Gun Room Giveaway page until March 5, 2023.
Throughout the Grand Opening celebration, visitors to the new Brownells website can expect great deals on products from Magpul, Leupold, Smith & Wesson, Federal, Hornady, Vortex and other great names in the firearms industry.
In addition, shoppers can find a special discount code on banners at Brownells.com during the Grand Opening.
To see the new Brownells website, and to learn more about the Grand Opening giveaways and deals, visit www.Brownells.com.